You have to do what you do

You have to do what you do

To be influential takes consistency. You have to keep at it. Once you’ve said you stand for a particular thing, you really need to act congruently with that. This point could be understood as an aspect of branding, which suggests it’s a corporate kind of...
How consistent is your business?

How consistent is your business?

Or you could say, “How congruent?” Let’s focus on the individual first… A congruent person is one whose behaviour is a consistent reflection of their values and beliefs, and their sense of identity. Some of these values and beliefs may be in tension with each...